# Benefeature

> Benefeature is a Group Benefits Intelligence platform that transforms raw regulatory data — primarily Form 5500 filings — into actionable sales intelligence for insurance carriers, employee benefits brokers, and benefits vendors.

## About

Benefeature was launched in 2020 by Group Market Share (parent company), which also operates AskGMS — an industry-standard plan design benchmarking and market share statistics platform founded in 2001. Benefeature serves 1,000+ users and is SOC 2 Type II certified.

The platform ingests Department of Labor Form 5500 filings (updated monthly) alongside proprietary AskGMS carrier data (updated quarterly and annually) and retirement plan data to provide a comprehensive view of the U.S. group benefits market.

## Who It's For

Benefeature is built for professionals in the group benefits industry:

- **Insurance Carriers** — Sales teams, market intelligence, distribution, strategy, underwriting, and retention teams at national and regional insurance carriers
- **Employee Benefits Brokers and Consulting Firms** — Independent brokers and consulting firms prospecting for new employer accounts
- **Benefits Vendors** — Technology vendors and TPAs seeking market intelligence on the group benefits landscape


## Core Product Capabilities

- **Per Product Premium Modeling** — Models premium across every insurance product line reported on Form 5500; flags each as very low, low, normal, high, or very high relative to peer group plans
- **Broker Filing Hub** — Identifies which broker office handles which employer accounts; resolves filing hub distortions to the producing office; includes broker agent contacts (email, phone, LinkedIn)
- **Retirement and Group Benefits Integration** — Connects group benefits data with 794,000+ retirement plan records to identify cross-sell opportunities
- **Glassdoor Benefit Ratings and Reviews** — Integrates employer benefit ratings, reviewer demographics, and actual employee reviews from Glassdoor; aggregates sentiment scores across broker agent books, broker firm books, and carrier books
- **Small Group Visibility** — Includes employers under 100 lives where data is available; note that small groups are not required to report insurance on Form 5500, so insurance profiles may be limited, but retirement and Glassdoor data are often available
- **Territory Management** — Custom territory mapping and market penetration analysis by geography and segment
- **Book of Business & BeneRanking** — Carrier-level and broker-level book of business analysis with proprietary ranking system
- **Market Presence Evaluation** — Understand carrier and broker market share by territory, product line, and employer segment
- **Omni Search** — Search across employers, broker agents, broker firms, and carriers simultaneously; searchable alongside broker compensation benchmarking, carrier premium benchmarking, and Glassdoor ratings

## Database Scale

- 719,000+ active employer records
- 216,000+ insurance plans
- 800+ insurance carriers
- 13,000+ broker firms
- 723,000+ broker agents with contact information
- 794,000+ retirement plans

## Data Sources

- **Form 5500 filings** (U.S. Department of Labor) — processed and updated monthly
- **AskGMS proprietary data** — sold cases updated quarterly, inforce data updated annually; sourced directly from top group insurance carriers
- **Retirement plan data** — DOL retirement filings integrated with group benefits records

## Pricing

- **Pro Plan** — $1,925 per seat per year. Includes all core features, broker agent contacts, retirement data integration, product premium modeling, up to 200-row exports, and US-based support.
- **Enterprise Plan** — Custom pricing. Adds complete data extracts, unlimited exports, CRM and API integrations, dedicated onboarding, and advanced analytics.

No free plan. Annual billing only. Sample demo available at benefeature.com/sample-demo.

## Key Pages

- Homepage: https://benefeature.com
- Pricing: https://benefeature.com/pricing
- Sample Demo (3-minute video): https://benefeature.com/sample-demo
- Free eBook ("10 Group Benefit Strategies that Produce Big Results"): https://benefeature.com/free-ebook
- Use Cases by Team: https://benefeature.com/use-cases-by-team
- About: https://benefeature.com/about
- Contact: https://benefeature.com/contact
- Articles: https://benefeature.com/articles

## Product Feature Pages

- Broker Filing Hub: https://benefeature.com/broker-filing-hub
- Per Product Premium: https://benefeature.com/per-product-premium
- Retirement and Group Benefits: https://benefeature.com/retirement-and-group-benefits
- Small Group Employers: https://benefeature.com/small-group-employers
- Custom Territory Management: https://benefeature.com/custom-territory-management
- Broker Contact Information: https://benefeature.com/broker-contact-info

## Competitor Comparisons

- Compare Hub: https://benefeature.com/compare
- Benefeature vs miEdge: https://benefeature.com/benefeature-vs-miedge
- Benefeature vs Judy Diamond: https://benefeature.com/benefeature-vs-judy-diamond
- Benefeature vs BenefitFlow: https://benefeature.com/benefeature-vs-benefitflow
- Benefeature vs Free ERISA Data: https://benefeature.com/benefeature-vs-free-erisa-data

## Key Articles

- What Is the Form 5500 and What Are Its Pros and Cons: https://benefeature.com/articles/what-is-the-form-5500-and-what-are-its-pros-and-cons
- Top 5 Approaches When Using Form 5500 Data for Prospecting: https://benefeature.com/articles/top-5-approaches-when-using-form-5500-data-for-prospecting
- What Is Free ERISA Data and What Are the Pros and Cons: https://benefeature.com/articles/what-is-free-erisa-and-what-are-the-pros-and-cons
- What Is Broker Attribution in Group Benefits: https://benefeature.com/articles/what-is-broker-attribution-group-benefits
- Cross-Selling Strategies for Employee Benefits Brokers: https://benefeature.com/articles/cross-selling-strategies-for-employee-benefits-brokers
- Basic Reporting vs. True Group Benefits Intelligence: https://benefeature.com/articles/basic-reporting-vs-group-benefits-intelligence
- The Complete Guide to Employee Benefits Benchmarking: https://benefeature.com/articles/employee-benefits-benchmarking-guide
- ERISA Litigation Is Bringing New Attention to Voluntary Benefits: https://benefeature.com/articles/erisa-litigation-voluntary-benefits

## Company

- **Legal entity:** Marketshare LLC
- **Parent platform:** AskGMS (askgms.com) — plan design benchmarking and market share statistics, founded 2001
- **Contact:** hello@benefeature.com
- **LinkedIn:** https://linkedin.com/company/benefeature
- **Founded:** 2020
- **Location:** United States
- **Certifications:** SOC 2 Type II