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Meet the Benefeature Team

Empowering benefits professionals with data-driven insights and innovative tools to transform the group benefits industry.

Michael Milinski - IT & Database Manager

Michael Milinski

IT & Database Manager

Becca Nealis-Albee - VP Growth & Retention

Becca Nealis-Albee

VP Growth & Retention

Brandon Perry - President

Brandon Perry

President

Ian Ryan - Director of Marketing Strategy & Analytics

Ian Ryan

Director of Marketing Strategy & Analytics

Our team comprises industry veterans and technology enthusiasts who share a common passion for helping our clients succeed. We pride ourselves on being more than just a data provider – we are strategic partners working closely with clients to understand their needs and drive meaningful results.

Our Journey

From pioneering data solutions in 2001 to revolutionizing market intelligence today

2001

AskGMS Founded

AskGMS was founded to help carriers measure market performance and understand plan design benchmarking. We've built trusted partnerships with some of the largest group life, disability, supplemental health, and dental carriers across the United States.

2001-2020

Building Trust & Expertise

AskGMS became the industry standard for plan design benchmarking, rate analysis, and market share statistics. Our trusted carrier partners began approaching us with a new challenge: could we leverage Form 5500 data to create an intelligence platform? They trusted us with this vision, and we delivered beyond their expectations.

2020

Benefeature Launched

Benefeature was born from a critical insight: while Form 5500 data holds immense potential, it's notoriously complex and messy. We launched with the expertise to transform this raw data into actionable intelligence. What we've created goes far beyond a simple data platform—it's a comprehensive market intelligence solution that turns information into competitive advantage.

2024

Today & Beyond

Serving 1,000+ users with comprehensive data solutions. We continue innovating to meet the evolving needs of the group benefits industry.

Our Story

Today, under the Group Market Share umbrella, we've built two powerful platforms that serve the group benefits industry: AskGMS and Benefeature. AskGMS, established over 2 decades ago, provides comprehensive plan design benchmarking, rate analysis, and market share statistics. Benefeature, launched in 2020, focuses on advanced market intelligence and prospecting tools built on robust Department of Labor Form 5500 filings.

Our commitment to innovation and customer success has driven us to create solutions that not only meet current needs but anticipate future challenges in the insurance and benefits space.

Industry Insights

Stay ahead of industry trends with insights from our team of experts

Featured Article

Top 5 Approaches to Form 5500 Data Prospecting

Discover proven strategies for leveraging Form 5500 data to identify and target high-value prospects in the group benefits market.

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Featured Article

Cross-Selling Strategies for Employee Benefits Brokers

Learn how to identify cross-selling opportunities and expand your book of business using integrated retirement and group benefits data.

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Featured Article

Guide to Smarter Benefit Strategies

A comprehensive guide to developing data-driven benefit strategies that help you win more business and serve clients better.

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Explore All Articles

Dive deeper into industry insights, best practices, and strategies that help you succeed in the group benefits market.