535,000+ small employers are now within reach

 

Small Group.

Big Opportunity.

 

The under-100-life market is tough to crack. Group benefit data isn’t required to be filed under ERISA, so most tools leave you in the dark.

With Benefeature, that’s changed.

Small employers with retirement info - nationwide

Identify under-100-life employers in your market

Search, segment, and build targeted prospect lists instantly
Lincoln - new logo 100 ShelterPoint - 100 MutualOfOmaha The Hartford - new logo 100 Prudential Symetra Brown-Brown-Logo-1 100h nfp 100h MGIS

What's New

 

Short-form filers are now searchable.

 

Even without ERISA group benefit filings, you’ll now see:

✔ Active retirement plans
✔ Employee count
✔ Business location and industry
✔ Company-level filters for smarter prospecting

These employers used to be invisible. Now they’re part of your pipeline.

 

Search (1)

Why This Matters

 

No ERISA group filings? No problem.

 

The under-100-life space doesn’t report group plan details.
That makes data scarce and prospecting harder.

But retirement plan data is filed and we’ve made it work for you.

By integrating public retirement filings with firmographics and territory filtering, Benefeature gives you a whole new way to uncover opportunity.

Retirement (12)

How To Use This

 

Build your small group strategy with more precision and less guesswork.

 

Whether you're a broker, wholesaler, or territory manager, Benefeature helps you:

✔ Build targeted prospect lists of under-100-life employers

✔ Identify opportunities in underserved markets

✔ Cross-sell retirement and ancillary products

✔ Trade cold calls for insight-led conversations

 

Strategy (1)

Who This Helps

 

✔ Small Group Brokers

Target local employers that match your strategy

✔ Carrier Sales Teams

Equip your reps with smarter targets

✔ Retirement Specialists

Use plan data to open doors in new markets

✔ Territory Managers

Finally see the full employer landscape

 

Brokers and Carriers (1)

Know the small group space? So do we.

 

Benefeature is built by the same team behind AskGMS, which tracks insurance rates, market share, and plan design for small groups across the country.

While that data lives in a separate platform, our team deeply understands how carriers and brokers sell in this market.

And we’re building tools that help you win here.

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What You'll Learn

 

Use Benefeature to prospect smarter:

 

  1. Build Your Prospect List:
    Quickly identify high-potential employers using advanced filtering and enriched Form 5500 data.
  2. Refine Your Broker Strategy:
    Strategically target the right broker offices with actionable insights.
  3. Verify Broker Attribution:
    Solve the common "filing-hub" problem and pinpoint the broker office that sold the plan.
  4. Connect with Broker Agents:
    Directly access the right broker contact information through Benefeature's tool.

 

Discover actionable strategies to achieve your 2025 growth goals, including:

 

  1. Cross-selling supplemental health and retirement products.
  2. Using retirement plan activity to uncover annuity opportunities.
  3. Navigating market shifts, like mergers and acquisitions, for strategic advantage.

Ready to see what's out there?

 

Start reaching the employers your competitors can’t see. It’s time to prospect smarter and sell with confidence.

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