Discover how to use your existing inforce block to identify new sales opportunities and expand your business through strategic analysis and targeted outreach.
Your existing inforce block is more than just current business—it's a goldmine of opportunities for new sales. By analyzing your current book of business strategically, you can identify patterns, gaps, and opportunities that lead to significant growth.
Many carriers and brokers focus solely on new business acquisition, overlooking the tremendous potential within their existing client base. Your inforce block contains valuable insights that can drive new sales through cross-selling, upselling, and referral opportunities.
The key is to analyze your current business systematically to identify patterns and opportunities that others might miss.
To leverage your inforce block effectively, analyze these key areas:
Based on your analysis, develop targeted strategies:
To successfully implement inforce block strategies:
Start by conducting a comprehensive analysis of your inforce block, identify the highest-potential opportunities, and develop targeted outreach campaigns. Use data-driven insights to prioritize your efforts and measure results systematically. This approach can significantly increase your new business generation from existing relationships.
