Cliff Murch

Cliff Murch has spent his career working closely with the sales, marketing, underwriting, and finance organizations of several large group insurance and retirement carriers designing and implementing business and broker intelligence capabilities, traveling across the country meeting with sales teams and broker partners; these proven capabilities have been employed to generate millions of dollars of sales revenue. He has recently founded and now offers consulting services related to these marketing and sales strategies to insurance carriers as well as brokerage firms of all sizes through his consulting firm Insight 360, LLC.

4 min read

Cliff's Insights Playbook # 5: Know Your Broker

Picture of Cliff Murch Cliff Murch: Sep 4, 2024 4:03:33 PM

Who is your "best" broker? Are you sure? Have you based that on feeling or facts? Having a 360-degree view of your broker – market presence, new sales activity, your market share, and inforce block of business – is crucial to your success as you...

Sales Distribution Strategy
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3 min read

Cliff's Insights Playbook # 4: Using Facts, Data, and Logic to Manage Your Territories

Picture of Cliff Murch Cliff Murch: Aug 14, 2024 9:16:41 AM

Managing a sales territory effectively can be a challenge; even more so if you are basing your assessments solely on qualitative or subjective...

Sales Distribution Strategy
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4 min read

Cliff's Insights Playbook # 3: Leveraging Inforce Block to Generate New Sales

Picture of Cliff Murch Cliff Murch: Jul 24, 2024 9:12:44 AM

Sales Distribution Strategy
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3 min read

Cliff's Insights Playbook # 2: Growing Profitable New Sales Through Effective Prospecting

Picture of Cliff Murch Cliff Murch: Jul 10, 2024 4:51:19 PM

"How can effective prospecting deliver profitable new sales?" Prospecting for new business can be a frustrating and time-consuming process for...

Sales Distribution Strategy
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4 min read

Cliff's Insights Playbook #1: For the Carrier: Increasing Broker Penetration

Picture of Cliff Murch Cliff Murch: Jun 26, 2024 10:30:00 AM

"How much new sales revenue could this generate, anyway?" $15 Million of New Annualized Sales Premium in the First Year! Let’s just do some simple...

Sales Distribution Strategy
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1 min read

Cliff's Insights: Upcoming playbooks

Picture of Cliff Murch Cliff Murch: Jun 19, 2024 3:15:38 PM

ATTENTION INSURANCE CARRIERS, BROKERS, AND ACCOUNT MANAGERS!

Sales Distribution Strategy Announcement
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