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Cliff's Insights Playbook # 8: Turning Disruption into Opportunity

Leveraging Benefeature and AskGMS During Insurance Mergers and Acquisitions In today's dynamic insurance environment, mergers, acquisitions, and...

CM
Cliff Murch
Nov 5, 2024
SalesDistributionStrategy

Table of Contents

In today's dynamic insurance environment, mergers, acquisitions, and consolidations are creating significant disruption across the industry. While these changes can be challenging, they also present unique opportunities for carriers and brokers who know how to leverage the right tools and strategies.

Understanding the Disruption

Insurance mergers and acquisitions create uncertainty for all parties involved—carriers, brokers, and employers. During these transitions, relationships can shift, coverage may change, and new opportunities emerge for those who are prepared.

The key is to view these disruptions not as threats, but as opportunities to strengthen relationships and capture new business.

Finding Opportunity in Change

During M&A activity, several opportunities typically emerge:

  • Employers seeking alternative coverage options
  • Brokers looking for new carrier relationships
  • Carriers expanding into new markets
  • Gaps in coverage that need to be filled

Leveraging Benefeature and AskGMS

Our platforms provide the tools you need to capitalize on M&A opportunities:

  • Identify employers affected by carrier changes
  • Analyze coverage gaps and opportunities
  • Target brokers with disrupted relationships
  • Develop data-driven outreach strategies

Strategic Implementation

To successfully turn disruption into opportunity:

Action Plan

Monitor M&A activity in your markets, use Benefeature to identify affected employers, and develop targeted outreach campaigns. Leverage AskGMS data to understand coverage patterns and position your solutions effectively. This proactive approach can help you capture significant new business during times of industry disruption.