Cliff's Insights: Upcoming playbooks

ATTENTION INSURANCE CARRIERS, BROKERS, AND ACCOUNT MANAGERS!

Do you need some proven practical step-by-step instructions on increasing broker penetration and market share, growing profitable new sales through effective prospecting, leveraging your inforce block to generate new sales on existing business, or using facts/data/logic to manage your territories? 

CLIFF’S INSIGHTS is here to help. In a series of installments, I will be summarizing in detailed, easy-to-follow playbook format how to leverage the AskGMS and Benefeature platforms to accomplish all of the above (and more) based on actual, proven marketing strategies! 

Be watching for my first playbook to be released soon – specifically designed for insurance carriers and their related distribution organizations:

PLAYBOOK #1

INCREASING BROKER PENETRATION AND MARKET SHARE

Be sure not to miss any playbook installment by following Cliff Murch and the Benefeature LinkedIn pages!

Playbook #2: Growing profitable new sales through effective prospecting
Playbook #3: Leveraging your inforce block to generate new sales on existing business
Playbook #4: Using facts/data/logic to manage your territories
Playbook #5: Knowing your brokers
Playbook #6: Knowing your prospects

Cliff Murch has partnered closely with the sales and marketing organizations of several large group insurance and retirement carriers designing and implementing business and broker intelligence capabilities over his career; these capabilities have been employed to generate millions of dollars of sales revenue.

He has recently founded and now offers consulting services related to these proven marketing and sales strategies to insurance carriers as well as brokerage firms of all sizes through his consulting firm Insight 360, LLC.