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4 min read

Cliff's Insights Playbook #1: For the Carrier: Increasing Broker Penetration

"How much new sales revenue could this generate, anyway?" $15 Million of New Annualized Sales Premium in the First Year! Let’s just do some simple math: Assume Carrier XYZ has 50 sales reps assigned territories across the country. If each sales rep...

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1 min read

Cross-selling Strategies for Employee Benefits Brokers

Cross-selling can be a valuable strategy for benefits brokers to maximize their offerings and provide comprehensive solutions to clients. Here are...

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1 min read

Cliff's Insights: Upcoming playbooks

ATTENTION INSURANCE CARRIERS, BROKERS, AND ACCOUNT MANAGERS!

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3 min read

Who We Are: The History of Benefeature and AskGMS

At Group Market Share, we believe in the power of data-driven decisions and innovative solutions. Our journey began with a simple yet powerful...

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1 min read

Top 5 Approaches When Using Form 5500 Data for Prospecting

Form 5500 is a valuable resource for prospecting in various industries, particularly for companies offering financial services, employee benefits,...

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1 min read

What is the Form 5500 and what are its Pros and Cons?

Form 5500 is a document filed with the U.S. Department of Labor, the Internal Revenue Service (IRS), and the Pension Benefit Guaranty Corporation...

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